🛠️ A New (free) Tool That Measures Content Relevancy -- The SEM Daily: 4.27.23
Looking at why one of my site's pages isn't ranking well...
This is SEM: your daily SEO inspiration, where I curate/summarize one valuable item related to SEO and send it your way M-F.
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Today I’m sharing a relevancy tool made by the team at I Pull Rank.
It’s called Orbitwise, and it basically shows you how relevant your content is using a bunch of science-y calculations that felt like 13 hours of homework trying to read about (if you’re into that sort of thing, you nerd, you can read about it here).
I’ve only used it a few times as it’s very new to me, but it basically tells you this info:
your page is super relevant and has a lot of authority so it’s ranking well (which you will probably know without needing the tool)
your page is super relevant but doesn’t rank well because you don’t have enough authority, so build some links, son.
your page is not very relevant so you should fix your WORDs.
It’s free to use, as far as I can tell.
My Take:
So, I used this tool myself a bit to try and give you a honest opinion of how useful it is.
As SEO tools go, it’s thankfully free and blessedly simple. It shows you ONE thing:
How relevant is your content.
Not just how “yes or no,” but it quantifies the relevancy, turns it into a number based on a bunch of complicated mathematical models, and turns the top 10 for a given keyword into numbers as well.
Where this is especially useful:
You’ve got a keyword you’re trying to rank for and a nice page of content that isn’t quite getting the job done.
Is it because your content isn’t as relevant to what Google’s algo expects to see to rank a page for that term, or is your authority too low to get the job done?
I ran a test for a page on one of my sites about ego death and I’ll share the results with you (with the URL redacted, you monsters).
From this screenshot you can understand two things:
my site doesn’t rank in the top (so I had to add the URL manually)
my site (the light grey dot) is more relevant than all the rest of the top 10
So when I’m troubleshooting this page (which I’m trying to rank for a BIG keyword), I know that I don’t need to try optimizing the content. That’s an area where spending more effort will be met with very little results.
Instead, I need to increase the authority of that page through link building.
(One thing I don’t understand, though: what does the variance score mean — is it better to be further to the right? How do I *get* further to the right if it is actually important. Someone LMK)…
Here are the scores quantified:
You can see that my page has the highest score, so I don’t need to focus on that specific problem.
Pretty cool little tool for a specific use-case.
What do YOU think about it? Helpful, or too specific to be helpful?
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Sean Markey
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