Well,
Here we are, another Friday.
You, a handsome intellectual with impeccable taste reading literally the best SEO newsletter on the planet.
Me, the guy on the right side of the bell curve in all those crypto meme posts—it doesn’t matter what the subject of the meme is, I look AMAZING in my robe-with-a-hood.
To catch you up on what I’ve been up to:
A beaver built a dam in the stream that runs alongside our property and I walked on the dam and knocked it down some (so our backyard doesn’t turn into a swamp) and also a leech got on my finger.
For my magazine about Death (you should subscribe, reading fiction is good for your brain and you can frame it like some Tim Ferriss memento mori shit) we gave away 30lbs of candy corn, and raised $600 for charity. It was so good, and so dumb.
I launched an SEO agency that caters just to the cannabis industry—holler at me if you need some help with your cannabusiness.
Harvested my first ever home grown cannabis (which is legal in VT, if that matters) and now it’s drying/curing for several weeks. Yes, this newsletter is 420 friendly.
In This Newsletter
This is gonna be a short one, I tell you hwhat
I had one big thing on my mind for the past several weeks (since Rank Theory number 10 or something—whatever number where I talked about affiliate sites and brands):
How does one turn a humble affiliate site into the kind of brand that gobbles up keyword rankings with each subsequent drunken Core Algorithm Update?
Today I wrote a post at Rank Theory (the website!) about this, I call it:
Your Affiliate Site Looks Like a God Damned Affiliate Site, Or: How to Become a Brand - Part 1
I know you won’t read it today—sending so late in the afternoon like Iam, so def. put it in your Pocket app to read during your Morning Ritual on the throne, or while you’re standing in line at the grocery store behind the only person still left on this sweet spinning cinder of a doomed planet writing a check to pay for $11.38 worth of groceries screaming you idiot, you doe-eyed infant, how dare you not be using crypto for this transaction, do you even have a Wallet?
Oops, got off track.
Go read my post, and tell me what you think!
And please tell other people to read it so I can become a rich and famous SEO (finally).
Also in this newsletter: A Site For Sale!
It took nearly three decades, but I’m finally focusing on one single thing for the foreseeable future, and that is cannabis industry related stuff.
So I’m getting rid of some digital assets that I’m clearly just never going to work on.
Here’s how it works: make me an offer, I’ll give you a ball park, and if you’re the only offer (or the highest offer) on Monday, it’s yours. Just trying to keep this super low-key.
MetalDetectorDirect.com
This site got crushed in the December 2020 update, and I bought it of someone before I decided to move to Vermont to do an experiment: 301 redirect it to another domain I bought (MetalDetected.com) and see if I could get the rankings to come rushing back, as I heard they might.
However, I am never going to do this as I haven’t already, so someone can take this combo off my hands if you’re keen to try it for yourself.
The site is actually a pretty solid affiliate site, built very nicely, not updated at all since I took over.
I paid $1k for the site, so hoping to get something at or over that amount, but we’ll see how it goes!
Email me sem AT hey.com with your offer.
Traffic:
Not amazing, but a solid base to start from.
Not In This Newsletter:
Anything else, this week.
Told you it’d be short.
I’ve got nothing left in the tank, it was a short night and a long day.
So go read that piece about building a brand, and talk about it on Twitter and tag me, cuz I only do this for those fleeting dopamine hits.
~
Until next week… or sometime, at least.
Sean