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Google's entire business model relies on web publishers allowing them to scrape their content for free.

So does ChatGPT's.

If the incentive for web publishers (deh monies, bebe) to participate in this symbiotic relationship with Google (chatGPT is just a large leeching a/c) is removed then I can see publishers developing some very simple tech that prevents Google or ChatGPT from scraping their content and maybe looking at some kind of direct sponsorship model.

Or simply moving away from publishing on the web as we know it. Because Google doesn't own the Internet, it only has a monopoly there. And market monopolies are like Empires - they always fall apart.

Without web publishers, all tools based on ChatGPT become instantly useless and pointless, and Google simply has no reason to exist.

The only way human content can be replaced is by a General AI and we are *at least* 15 - 30 years from that becoming a reality.

But I do agree that web publishers need to shift their focus away from Google, which might even be to embrace a brand new search engine that appears to replace Google.

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